Metode Penelitian Komunikasi Kuantitatif Kelas I & J /Int (Dr. Yeni Rosilawati, S.IP., S.E., M.M.)
Welcome students of IP-COS to Quantitative Research Methods
Quantitative research is a research strategy that focuses on quantifying the collection and analysis of data It is formed from a deductive approach where emphasis is placed on the testing of theory, shaped by empiricist and positivist philosophies
Associated with the natural, applied, formal, and social sciences this research strategy promotes the objective empirical investigation of observable phenomena to test and understand relationships. This is done through a range of quantifying methods and techniques, reflecting on its broad utilization as a research strategy across differing academic disciplines.
The objective of quantitative research is to develop and employ mathematical models, theories, and hypotheses pertaining to phenomena. The process of measurement is central to quantitative research because it provides the fundamental connection between empirical observation and mathematical expression of quantitative relationships